GTPAPER showcased its full range of products at the exhibition, demonstrating its comprehensive strength in branding, products, technology, and services through full-chain innovation capabilities and immersive interactive experiences, becoming one of the most popular benchmark companies at the exhibition.
Industry Event: GTPAPER Showcases its Global Presence
This exhibition was unprecedented in scale, with all 12 exhibition halls open, covering an area of over 100,000 square meters and featuring more than 1,100 domestic and international exhibitors. On the first day alone, it attracted over 40,000 professional visitors, creating a bustling atmosphere and lively discussions.
As a multinational enterprise with 31 years of experience in the hygiene and personal care industry, GTPAPER has established a brand matrix covering three core areas: mother and baby care, feminine hygiene, and adult incontinence care. Its products are sold in more than 50 countries and regions worldwide. At this exhibition, GTPAPER utilized a scenario-based approach, integrating product display and experience zones to comprehensively showcase its diverse product portfolio: including the high-end feminine care brand Vclass, the mother and baby personal care brand Softlove, and the high-end adult incontinence care brand AdFit. Serving consumers from infants to centenarians, its products cover all age groups, attracting the attention and interest of numerous visitors.
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Vclass, a women's care brand: A materials revolution behind the luxurious experience
The Vclass exhibition area features "Grade A Baby Skin Cotton" as its core selling point. The product's surface material has passed national Class A textile certification, Swiss OEKO-TEX Class I certification for infant products, and is certified as hypoallergenic. In 2024, with increased attention to sanitary napkin safety, Class A certified sanitary napkins have entered the spotlight. Using carefully selected Xinjiang snowfield cotton as raw material and undergoing 32 safety indicator tests, Vclass ensures peace of mind and comfort for women during every menstrual cycle.
The launch of the Barely There Breathable series has brought about a significant leap forward in menstrual comfort. The Barely There sanitary pants feature a nude design, mimicking natural skin tone, and utilize third-generation invisible blood-absorbing technology, improving dryness by 30%, offering a barely-there, breathable feel for unrestricted movement.
This March, Vclass, with its attitude of "Tearing Off Labels, Feeling Free Every Moment," held a pop-up event focused on tearing off labels, sparking a wave of female self-acceptance.
Softlove, a maternal and infant care brand: Using cutting-edge technology to solve the problem of diaper rash.
The Softlove Gentle Protection series diapers and Norakiss Elf Pants displayed in the maternal and infant care section attracted considerable attention. The Gentle Protection series sparked discussion among visitors with its "Smart Diaper Rash Protection Technology Core." It uses a compound formula of bisabolol and ginger root extract jointly developed with the German SymRelief100 laboratory, combined with naringenin, lactic acid, and chitosan extracts, achieving five major functions including antibacterial, ammonia removal, and weak acid balance. With high-quality raw materials from six companies in four countries, it features a vortex-like absorption system, super-large absorption capacity, and near-zero backflow, allowing babies to sleep soundly all night.
Norakiss's Elf Pants were launched with a surprising nine different elf-themed packaging designs. The product features a core infused with "Miro Plant Extract," providing soothing and moisturizing care for babies' delicate skin. The design details also showcase meticulous craftsmanship: the Air Jellyfish breathable waistband uses ultrasonic adhesive-free fusion technology, avoiding the irritation of traditional hot-melt adhesives on sensitive skin; the soft-air heat drying process and fluid dual-track design simulate a "marshmallow touch," offering enhanced softness and comfort. During the exhibition, Softlove conducted over 5 hours of live streaming, using a "product presentation + real-time experiment" format, resulting in record-breaking sales figures.
AdFit, an adult care brand: A "game-changer" in the silver economy.
The adult care section showcased star products and classic bestsellers from the Kanghuqi Dryness series, Shubao Odor Control series, and Jiaxin series, providing a sense of security and comfort for people with moderate to severe incontinence.
Notably, AdFit's supply chain capabilities are also impressive: its raw materials include top-tier suppliers such as BASF polymers from Germany and Weyerhaeuser virgin wood pulp from the United States. The brand has already established strategic partnerships with several nursing homes in China.
Interactive empowerment to create memorable brand touchpoints.
The booth featured eye-catching visuals and engaging interactive elements. To provide visitors with a better exhibition experience, the front desk check-in and lucky draw area offered a variety of exquisite gifts, attracting many visitors to interact, check in, and learn more about Jiatong Paper Products.
At the exhibition, GTPAPER's staff demonstrated exceptional professionalism, earning recognition from numerous new and existing customers with their high-level expertise and excellent service attitude. Through on-site demonstrations and product function presentations, they answered various customer questions in detail, showcasing the high standards and quality of GTPAPER's products, thereby winning the approval and trust of customers both domestically and internationally.
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Thirty Years of Dedicated Cultivation: Building Global Competitiveness Through Quality Management Since entering the Chinese market in 1994, GTPAPER has consistently adhered to the core principle that "quality is the lifeblood of the enterprise, and quality stems from management," integrating international standards into localized practices. By building a comprehensive quality management system (QMS) covering raw material selection, process development, and intelligent production control, the company has obtained 29 domestic and international authoritative certifications, including ISO 9001 and ISO 13485. With meticulous craftsmanship, it safeguards the health of millions of families and leads industry transformation through innovation. In the future, GTPAPER will continue to strengthen its brand power, setting new benchmarks in the global paper industry with cutting-edge technology and high-quality products, contributing to the improvement of industry standards and leading the industry towards high-quality development. |
